Here’s what you need to know about our new privacy statement.

Next week, we are going to introduce some important updates to our privacy statement. Sonos users and anyone who visits our website will be requested to acknowledge this new policy when we update our software and systems in the next coming days. The new privacy statement covers what information we collect, how we use it, and the choices you can make about this.

The data you share with us is used to improve your listening experience. For example, the information we collect allows us to understand your system’s performance so we can make improvements to Sonos software and keep it secure. The data also makes things like Trueplay tuning possible, so your speakers sound great in every room. As we introduce new ways for you to control Sonos, like with your voice or via music service apps and smart home integrations, the data you provide helps make these experiences happen seamlessly.

When it comes to your information, we follow some straightforward principles. We will be clear about the data we collect and why. Your data is sacredly protected by us. We will not sell your data. We have never and will never sell your data.

The updates to our privacy statement make it easier to understand than the previous version. The new statement also reflects current and future Sonos experiences more accurately. Whilst making these changes, we took the time to work with experts from the privacy community to understand best practice and make sure the language we chose was clear, future-fit, whilst avoiding as much confusing legal jargon as possible.

Before we ask you to acknowledge the changes in a few days time, we’re sharing the new statement with you in advance so that you have time to read it, understand the details, and ask us any questions you may have.

The changes in this update fall into three main categories, each of which is designed to enhance your experience and decrease the time it takes to access your music.

What Sonos hears, records and keeps

You will notice that we have added a section on what it means if you choose to enable a voice assistant to control your Sonos system when that becomes available in your country. It’s no secret that this is something we have been working on for some time. We want to make sure we’re preparing you well in advance of this addition. The most important thing for you to know is that Sonos does not keep recordings of your voice data. It goes to the voice assistant service of your choice (for example Amazon) on your Sonos system. There is also information about how our Trueplay technology analyses your room to optimise how your product produces sound, should you choose to use it.

Sharing data with our partners

As Sonos is a platform that works with streaming services and other home devices, we do share some necessary data with our partners in order to make our partner service work and provide a quality Sonos experience. When information is shared, it will only be with a product or service you have requested or authorised. We have included this information in previous versions, but in the current version we are more specific and clear about what information exactly we are collecting and sharing with these partners.

Improving the customer experience

Lastly, we will collect some basic information about your Sonos system, things like errors and audio settings, so we can easily identify issues before they become problems. By sharing this information with us, we can continually improve your experience.

We respect your privacy and are committed to protecting any personal information you decide to share with us. If you have any questions, please check out our FAQ or contact us at


Craig Shelburne
Chief Legal Officer

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