Global Head of Editorial
Sonos listeners are a loyal and passionate group of people. It was with them in mind that we were inspired to create our latest brand campaign, Feel More. We continue to be delighted by the unique and special ways Sonos shows up in your lives. In this post, we share the campaign video and a few of the stories that keep us inspired every day.
It’s my full-time job to describe what’s great about the Sonos experience and I always come up short. Always. Before I can get into why that is, I have to say something that may seem bold to anyone who hasn’t experienced Sonos for themselves, but here goes: Having Sonos in your home is not the same as having speakers in your home.
To really describe what it’s like to have Sonos, I have to communicate so much more than just the features of our products. Yes, our speakers are easy to set up and use. Yes, our speakers sound great. Yes, they are beautifully designed. But those are like pieces of a puzzle, mixed up and spread out across the dining room table. You can’t really appreciate the full picture of why people love Sonos until you fit all of those pieces together, sit back, and take it all in. That’s when it clicks. And you realize that Sonos isn’t just about listening—it’s about feeling.
One of the pleasures of working at Sonos is that when people find that out, they often want to share their stories about Sonos with us. The way their eyes light up after I tell them where I work gets me every time. And then they’re off, excitedly telling me what it was like for them the first time they heard music coming from two stereo-paired Fives. Or how incredible their favourite movie sounds with Arc. And after four years of working here, I’m still compelled to do the same, equally excited to share my own Sonos stories.
Reflecting on this, I think that one of the reasons why these encounters happen is because it’s just so fun to talk about Sonos with someone else who ‘gets it’. Because, like me, our listeners have probably tried to describe why they love Sonos to friends who don’t have it and felt like they weren’t really able to do the experience justice. Because of that, it’s surprisingly fulfilling to get to talk about it with someone else who understands.
It was with that in mind that we decided to let the people who best know what it’s like to have and love Sonos do the talking. We’ve included a small sampling of their stories below. Some were shared over social media, some were emailed to our CEO, Patrick Spence, and others were shared directly with those of us who work here. But they all have one thing in common: They get to the heart of what it means to experience Sonos. It’s heart-pounding suspense and the urge to dance. It’s the comfort of a classic album and awe inspired by new worlds. It’s food tasting better, loved ones getting closer, and every day feeling less everyday because you feel more.
“Last weekend my wife and I got married in a small elopement overlooking the ocean in Santa Cruz. Due to getting married on a cliff, there was a ton of wind so we weren’t entirely sure how we were going to do the music, but I decided to take my Move out just to see how well it would hold up. We were shocked. Not even at full volume you could clearly hear the music the entire length of our makeshift ‘aisle’ that my wife walked down.
Later that night we returned to the house we had rented which had a small rooftop that we had decorated for dinner and toasts. The rooftop had built-in outdoor speakers, however when we arrived we realized they were no longer working. Luckily the Move was once again perfect and allowed us to have high-quality music during dinner and our dances. I’ve been a Sonos fan for years, but every new product I buy seems to top the last, and I think this experience has solidified my love for the Move. Thanks again for everything your company does and keep up the great work!”
“We brought our Sonos Move into our delivery room this week, and our playlist was such an important part of the birth of our first child.”
“We brought our Sonos Move into our delivery room this week, and our playlist was such an important part of the birth of our first child. I’m so glad we packed it. Just wanted to say thank you for making products that make a difference!”
—Eric and Morgan
“Since I’m working from home due to COVID, I took the opportunity to stay with my parents for several weeks in November and December. While there, I noticed the sound for their TV was just awful, so I knew my dad (who wears hearing aids in both ears) must have been struggling. I’ve been a Sonos customer for years, so I suggested buying them a system for Christmas. After a trip to Best Buy for a soundbar, Sub, and multiple Ones, we set up the system in minutes. My parents were thrilled with how easy it was to use and the sound quality. Later in the day, my dad and I were sitting on the patio and listening to some music. He said to me, ‘I can’t get over how good the sound is from this little speaker. It’s been years since I’ve been able to hear and understand the words in the songs.’ It almost made me cry. That statement alone made this the best Christmas gift I’ve ever given! Thank you for giving the gift of music to my dad!”
Now it’s your turn. What does Sonos make you feel? How does it show up in your life? What are some of your favourite moments you’ve had with our products, big or small? We love hearing from you. Just tag @sonos or send us a DM. #FeelMore