Sonos is bringing our obsession with sound to the Nasdaq Stock Exchange through a unique creative collaboration.


Bells always tell us something important. For millennia, they have signalled when to get up, when to go to church, when class is dismissed, and when dinner is ready. Today, among plenty of other things, they tell us when the stock market opens and closes for trading.

Nasdaq brings meaning to this moment by hosting a Market Bell Ceremony twice a day where companies can ring the bell to celebrate important corporate milestones. Every opening and closing bell is a carefully orchestrated event, which Nasdaq has continued to evolve over the past few decades. But, since 2000 the actual sound of the Nasdaq bell has remained unchanged—until now.

Today, Sonos has a huge milestone of its own to celebrate: We’re listing shares of our company on the open market in our initial public offering (IPO) on Nasdaq. As a technology company, Nasdaq is rewriting the future of global economies and markets by unlocking capital and opportunities through their technology, innovation, expertise and meaningful partnerships.

At Sonos, we strive to innovate in the same spirit as Nasdaq—as a category creator who shapes an industry, rather than simply following the latest trends. So rather than just bringing the shared values of our businesses (along with a few of our colleagues) to the Nasdaq MarketSite in New York City’s Times Square, Sonos also wanted to bring something really special to Nasdaq: Our obsession with sound.

Today, Sonos and Nasdaq take a fresh look at a simple object—a bell—as we redesign the sound that signals the opening and closing of the capital markets every day. Sonos Sound Experience Lead Giles Martin and Academy Award-winning sound engineer Chris Jenkins worked with Nasdaq on the project. Experimenting with different instruments and techniques, our sound engineers artfully created a bell that both honours Nasdaq’s roots as a disruptor and speaks to our shared commitment to the pursuit of innovation, knowledge and improvement.

Like other bells, this one tells us something important. The new bell is a reflection of how Nasdaq sees the world differently, the sense of achievement their guests feel when ringing the bell, and a signal of the trading day through this iconic sound. It celebrates Sonos becoming a public company. It tells the world that we take sound seriously and deeply value the listening experience. Most of all, it represents both companies’ vision for continued, relentless pursuit of what’s possible.

The new bell will continue to ring at Nasdaq, where countless more forward-thinking companies will launch their IPOs and where Nasdaq will set the pace for the markets each day. And each time it rings, we can be reminded of these things—and know that the market is open for trading.

How did we do it? Watch the video below for a behind-the-scenes look at how Nasdaq and Sonos joined forces to remaster the bell:

What does it sound like?

Take a listen to both the former and new Nasdaq bells set to the Nasdaq countdown music below. (Be sure to listen until the 15 second mark!)

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