We teamed up with artist Hisham Bharoocha to design some special custom-painted PLAY:3s, which will be handed out to our partners and VIPs during SXSW this week. Get a first-hand look at his work in progress–which was interrupted by gale-force winds, golf ball-sized hail, and tornado warnings in Nashville–in the photo gallery below. Also, be sure to keep an eye on our music partners’ social channels over the next two weeks; you may spy a chance to win one of these very cool signed-and-numbered players.