Fred Butler unveils music inspired collection

Models wear Fred ButlerOn day three of London Fashion Week, the Sonos crew was out in force at the launch of Fred Butler’s S/S ’12 Collection at Somerset House, London. The collection went down a storm and was every bit the ‘Sonic Sinuate Supertemporal Sequestador’ that Butler named her designs.

The music-infused show had the audience captivated as the colorful creations strutted around the room to a four-part sound installation. The crowd included several notable names in fashion who stopped by to drink in Fred’s innovative presentation. Global fashion blogger Susie Bubble provided live updates throughout and snapped a pic with the one and only Pandemonia, a larger-than-life personality who always makes an appearance at the most exclusive premiers and events.

And of course Sonos was on hand to make sure the music never stopped. The PLAY:3s did us proud, looking awesome decked out in color and customized to reflect Butler’s signature style.

Our Fred Butler collaboration isn’t over yet! Stay tuned for an opportunity to download some exclusive music from the show, as well as find out about how you might be able to win a limited edition PLAY:3. Click the email button in the right column for an easy way to stay informed on this and other Sonos news.