Music has been changing lives for thousands of years. It’s only in the last few decades that listening to music out loud has become less commonplace. Families are scattered and schedule-stressed. Work and email know no boundaries, and more than one screen is begging for attention. People are busier, more isolated and increasingly distracted just trying to manage a normal day. There has to be a way to get back to the good things.
We hoped to explore what really happens when we play music out loud. Or, as our CEO John MacFarlane puts it, “that moment when they brought music back into the house and it became a home.”
And so began our Music Makes it Home study, where we surveyed 30,000 people across the world, and also went into 30 homes in eight different countries to see, hear and track what happens when people don’t listen to music, and also what changes when they do.
What we found is staggering. Music doesn’t just help households, it transforms them. The songs, playlists and albums become a connector, a magnet pulling you back to the good life. You’re together more. You’re happy more. You love (and make love) more.
Being able to lend a hand in that transformation is what drives us to do what we do. Until now, there was never a way to really prove how much better music out loud makes our lives. Now, this study is the starting line. With half of all music listening happening at home, we hope the research continues and that future findings only further the link between music and a better life.
We love music, and music makes us love. It makes us sing. It makes us dance. It inspires us. More importantly, it makes us alive and vibrant — together. We encourage you to look at our Music Makes it Home report and explore our full findings.
“There’s plenty more to discover here, but we hope that this first step is just the beginning, and that it inspires you to hit play at home. I know you won’t be disappointed,” MacFarlane says.
And just in case you needed any more inspiration to let music bounce off your walls, we’re proud to announce that Apple Music will be officially available on February 10 on Sonos. Get listening.