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Fred Butler fuzes fashion and music on film

Earlier this week, Fred Butler successfully launched her Spring/Summer 2012 Collection with an innovative music-infused presentation played through a collection of PLAY:3s customized by the designer herself. Each season, Butler creates a vibrant fashion film to support her collection; fittingly, this year’s exciting twist is the inclusion of the bespoke music composed by Patrick Wolf exclusively for her show. Get a glimpse into the eye- and ear-catching event in the video below.