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Last weekend, our flagship store in New York turned one and some of the hottest names in music came out to help us celebrate. Partnering with the good folks at Pitchfork, we hosted a weekend-long radio broadcast, live from the Greene Street store – cramming the likes of Flatbush Zombies, Alvvays and DJ Shadow into our state-of-the-art listening rooms. And if this sounds like no ordinary first birthday party, that’s because the Sonos store is no ordinary kind of retail store. In fact, it’s anything but.

 

Right from the start, our idea was to design a perfect listening space – a place where people could come to kick back, relax and listen to music in a whole new way. So we turned to musician, producer and Sonos Sound Experience Leader Giles Martin to help make sure that every inch of the store delivered a superior listening experience – with contrasting textures and perforated walls to optimize the acoustics and echo the sleek design of our products.

Yet the store was never meant to be some cold, space-age shrine to technology. Instead, it’s designed to make people feel comfortable and at home, hence the handwoven rugs, full bookshelves and custom-made couches to lounge on.

Not to mention, of course, our seven legendary listening rooms – each one representing a different room of the home, demonstrating a different speaker set-up and decked out in a different era of style. In the 12 months since opening, these rooms have played host to all kinds of craziness – from live recordings, listening parties and DJ sets, to film screenings, podcast sessions and design shows.

And here – to mark our very special first birthday – is a run-down of the best…

 

A Tribe Called Quest launch their last album

Back in November, Q-Tip and Jarobi from Tribe stopped off at the Sonos store to celebrate the release of their sixth and final album – ‘We Got It From Here… Thank You 4 Your Service’. Beats throbbed, heads bobbed and bodies rocked, while the band struck a pose with a specially commissioned Richard Prince mural. And Phife Dawg – who passed eight months earlier – was surely there in spirit.

 

A Tribe Called Quest 

 

Vince Staples throws an intimate listening party

When we hosted a release party for Vince’s ‘Prima Donna’ album, there was an intimate, in-the-know feel to celebrations – with just 70 super-fans and a select group of music industry insiders invited along for a first listen. Guests cosied up in our listening rooms for screenings of an accompanying short film, while drinks flowed and tracks from the album blasted from every speaker.

 Vince Staples

 

Top designers reimagine our listening rooms

To celebrate New York Design Week, we partnered with influential creative blog Sight Unseen and invited top designers to transform our listening rooms into their own unique house parties. The Principals hosted a beer pong tournament, Chen Chen and Kai Williams created fog-filled cocktails and Confetti System hung a cascade of tinsel garlands – accompanied by a suitably shiny, happy soundtrack.

 Sight Unseen

 

Live podcast recordings with The Talkhouse

Together with The Talkhouse, we also recorded a series of podcasts, live from one of our listening rooms – with highlights including Wayne Coyne from The Flaming Lips in conversation, Taran Killam grilling former SNL cast-mate Kyle Mooney, and a raucously funny chat between actor and comedian David Cross, hip-hop star Jean Grae and The Strokes’ Fabrizio Moretti.

 

 

And last but not least, our 1st birthday celebrations – in partnership with Pitchfork Radio

Rounding off an unforgettable first year, our friends at Pitchfork took to our store for a weekend-long live broadcast. With DJ sets, live performances and exclusive interviews, we saw some of our favorite acts of the moment arrive in Greene Street.  Artists from MGMT, LCD Soundsystem, The National, DJ Shadow and Savages and many more helped close out year one for the ultimate celebration of the home listening experience.

 

Pitchfork